Smile Brilliant Review: Our impressions on their teeth whitening, night guards, and more



Medically reviewed by Dr. Steve Kim, MD


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Going to the dentist is scary for some, and inconvenient for others. But one thing is for sure: no one ever really wants to go to the dentist. As we get more mature, though, we start to understand really just how important good oral hygiene is. Anyone with teeth problems has learned this the hard way and (if you’re like me) has probably regretted those missed checkups. Because when those dental bills start coming out of your bank account, it hits different.

One part of the problem is that we don’t always know what to do for oral hygiene aside from regular brushing and flossing. Luckily, there are several direct-to-consumer (D2C) businesses popping up to make caring for our teeth that bit easier. 

Today, we’ll look at Smile Brilliant, a company making oral hygiene simple with its range of products. Below we’ll take a deep dive into the products, prices, and customer reviews so you can see if their service suits your needs.

Table of Contents

Who is Smile Brilliant?

Smile Brilliant is a team of dental professionals. They have over 30 years of experience with teeth whitening and creating custom-fitted whitening trays for local dentists. 

Professional teeth whitening can be an expensive process. Smile Brilliant calculates that about 70% of the time and money involved in professional teeth whitening is incurred by physical trips to the dentist.

To make teeth whitening more affordable and accessible, they have devised a D2C model that eliminates attendance at the dentist and passes the savings down to the consumer.

While many companies in the dental space focus on teeth alignment, Smile Brilliant offers:

  1. Teeth Whitening Kits
  2. Night Guards for Teeth Grinding
  3. Water Flossers
  4. Electric Toothbrushes

How do Smile Brilliant products stack up to the massive brands?

Let’s cut to the chase and start breaking down their pricing and the quality of their products.

Smile Brilliant offers a range of different products for teeth whitening and oral care. The teeth whitening systems are aimed at varying levels of staining. Additionally, they provide night guards to help anyone who grinds their teeth, a premium water flosser, and their electric toothbrush.

We’ll take a deep dive into their product line and compare Smile Brilliant’s prices against some of their competitors. From here, you can figure out which one best suits your needs.

Teeth Whitening Trays

Smile Brilliant offers three different teeth whitening systems: The T9, T6, and T3. Each system comes with an option for sensitive or non-sensitive teeth.

The ordering process is straightforward. 

  1. You order your teeth whitening kit.
  2. Smile Brilliant sends out your impression trays and materials
  3. Follow the included instructions to take your impression and send it back to their lab. It’s super easy, to be honest.
  4. Their professional dental lab receives the impression and creates a precise model of your teeth. From here, they make and send you a custom-fitted tray. Plus, they’ll hang on to your impressions so that reordering additional trays months/years later is super easy.
  5. Just apply the whitening gel to the inside of the trays and let ’em get to work, shining up those (soon to be) pearly whites!

Take a look at their different teeth whitening packages. It’s easy to decide which is best for you. A couple quick things to take into account:

  • The higher the number next to the letter T, the more whitening applications you’re getting. So a T9 system includes 3x as much good stuff, and you’re only paying around 20 bucks more. 
  • Non-sensitive vs Sensitive packages are exactly what you’d expect. If you’re not sure whether you have sensitive teeth or not, we recommend erring on the side of caution and going with a sensitive one. Teeth whitening kits are notorious for irritating sensitive teeth, and you don’t want to find yourself in a situation where whitening treatment is causing you physical discomfort or pain. 

T9 NON-SENSITIVE SYSTEM

The T9 non-sensitive system is ideal for heavily stained teeth with no natural sensitivity.

Who is this kit for?: Smokers and coffee, wine, or tea drinkers who don’t have naturally sensitive teeth.

Kit includes:

  • 1 set of custom-fitted trays (upper & lower)
  • 27 Whitening applications (top & bottom)

Cost: $169 as a one-off payment, or $43 over three months

T6 NON-SENSITIVE SYSTEM

The T6 non-sensitive system is ideal for averagely stained teeth.

Who is this kit for?: Regular coffee, wine, or tea drinkers with no natural teeth sensitivity.

Kit includes:

  • 1 set of custom-fitted trays (upper & lower)
  • 18 Whitening applications (top & bottom)

Cost: $159 

T3 NON-SENSITIVE SYSTEM

The T3 non-sensitive system is best for lightly stained teeth. 

Who is this kit for?: People who have undergone teeth whitening in the past, non-smokers, and those who don’t drink coffee, tea, or wine regularly.

Kit includes:

  • 1 set of custom-fitted (upper & lower)
  • 9 Whitening applications (top & bottom)

Cost: $149 

T9 SENSITIVE SYSTEM

The T9 sensitive system is ideal for heavily stained teeth with heightened tooth sensitivity. Sensitive teeth require more whitening sessions of a shorter duration. 

Who is this kit for?: Smokers and coffee, wine, or tea drinkers with heightened tooth sensitivity, and those with teeth stained by childhood medication. 

Kit includes:

  • 1 set of custom-fitted trays (upper & lower)
  • 27 Whitening applications (top & bottom)
  • 27 desensitizing applications (top & bottom)

Cost: $189 as a one-off payment, or $48 over three months

T6 SENSITIVE SYSTEM

The T6 sensitive system is ideal for averagely stained teeth heightened tooth sensitivity.

Who is this kit for?: Regular coffee, wine, or tea drinkers with some sensitivity to cold drinks or food, or anyone who finds that typical teeth whitening products make their gums ache.

Kit includes:

  • 1 set of custom-fitted trays (upper & lower)
  • 18 Whitening applications (top & bottom)
  • 18 desensitizing applications (top & bottom)

Cost: $179