Review (aka Mental healthcare for happier employees

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What is is a leading mental healthcare company that is aiming to bring leading mental health support to the masses. As a B2B company, Ginger provides their support to the employees of companies to which they sell. At this time, consumers aren’t able to take advantage of Ginger’s platform, but they are opening access to a Private Beta in the future. 

How does work?

The first point of contact between employee and a mental health professional is through text. At any point, 24 hours a day, people can text a coach and receive an immediate response.

Second, if you and your coach believe it’s time for you to schedule an actual video session with a therapist, you’ll progress in the conversation that way. Around 8% of all conversations end up progressing to this point, while the vast majority of folks feel better after just a text conversation.

As a side note, video sessions can be booked outside of work hours, which is a nice perk for employers.

That’s it. Employees get access to unlimited text-based coaching and ad-hoc video therapy sessions at no cost to them. The theory is that if Ginger is able to get employers on board (which they’ve had great success doing), employees will be far more willing to get the help they need to become happier.

Features: What does's mental health platform support offer?

Text-based behavioral health coaching, 24/7/365. 

Video therapy and psychiatry (aka teletherapy). Since Ginger was built for employees, at its core, it’s super easy to schedule appointments that make sense for your crazy life. 

Skill-building activities and exercised, picked by your coach. These help build valuable skill, like grounding and mindfulness, to  manage stress and anxiety. These build upon the work that you and your coach do in your one-on-one sessions. Pricing: How much does it cost? is a B2B company, meaning it only opens up its platform to employees of companies to which they’ve onboarded as customers. So unfortunately, there’s no publicly-available pricing information out there at this time. Your best bet is to contact them on their website to find out. 


For Employers:

Like most other B2B companies, Ginger doesn’t publicize their pricing, so the cost to employers themselves is unknown. Ginger also offers multiple Medical Plans, meaning there’s no one-size-fits-all pricing plan that they offer. Chances are, their customers have also signed NDAs to not disclose their pricing terms anywhere on the internet. So unfortunately, the only way to find out what pricing looks like for your individual company would be to request a demo on their website

For Employees:

In the majority of case, there’s. no additional cost to employees or their dependents. Ginger and your company have worked out a deal, and you’re good to go. Regardless of which Medical Plan your employer has chosen, you’re completely covered on 24/7/365 coaching, in-app content, and exercises.

It is worth noting, however, that video therapy and psychiatry sessions may come at an additional cost, depending on your Medical Plan coverage. Reading through reviews, however, it seems they support a lot of the major health insurers. 

For Consumers:

In the past, Ginger offered a D2C subscription to their platform that ranged from $129-349, but that has since been deprecated. There is a signup list for a Private Beta for consumers interested in signing up. If that sounds compelling to you, just download the Ginger Emotional Support app (iOS link here) /  (Android link here) private beta Reviews: What are others saying?

Average rating for care sessions (4.7 star)
App Store Rating (4.3 star of 415 reviews)
Google Play rating (4.3 star of 803 reviews)
4.3/5 reports that around 70% of their patients had a “significant reduction in symptoms of depression within 12 weeks.” Anyone who experiences mental health struggles (like 20% of American adults each year) knows how compelling of a statistic this is. 

We dug around some major review sites and the app stores to see what users are saying. Overall, boasts very positive responses. The majority of negative reviews seem to revolve around them killing off their D2C offering. 

Who was built for?

Ginger is only available as a B2B offering at this time. But if you’re a consumer who would like to participate in an upcoming Private Beta, just download the Ginger app and input your email into the form. 

At its core, Ginger is a B2B company that aims to provide mental health support to employees. As of September 2019, their platform supported over 200,000 people in 25 countries, but it’s very likely these numbers have increased dramatically over the past year. 

How much funding has raised? has raised $120.7M to date. Most recently, they raised $50M in a Series D round from Advance Venture Partners this past August.

Just a month later, on September 21st, Ginger partnered up with health benefits platform Accolade to build out their suite of on-demand mental health services. Not only does this partnership bridge the gap between physical and behavioral health, but also it further establishes telemedicine in the healthcare landscape as a whole. 

This partnership puts Ginger in an excellent position to compete with mental health leaders Lyra Health and Modern Health. 

Is worth it?


Text-based coaching is high quality and personal to you. It doesn’t feel like you’re talking to a robot. And for the majority of folks (around 92%), text-based chat was helpful enough to never escalate into a virtual, teletherapy session.

Unlimited support comes at no additional cost to employees. doesn’t publish their pricing online, so you’re restricted to contacting their team to find out. 


There’s no web version of their services, so text-based chat is truly limited to typing on your smartphone. 

At this time, there’s no way for everyday consumers to get access to Ginger’s platform, unless his or her employer has signed up.

If you choose to request a video therapy session, you could be looking at a 2-3 week wait. 

Interested in bringing leading mental healthcare to your employees?

Unlimited, 24/7/365 chat, coaching, exercises, and virtual therapy sessions.