About Zenmaster Wellness


Startups are sprouting up every single day to help people live healthier, happier lives. Out with the old, in with the new. Innovation is all around us, and new brands are born to help us maximize physical health and mental wellbeing.

But in a world where brands push bold claims and false promises in our face everyday, there’s too little accountability. Companies incentivize customers to give fake 5 star reviews, pay influencers to put on a mask and promote their product, all while not backing up their marketing with a legitimately GOOD product. It’s bull. 

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Zenmaster Wellness was born to bring transparency to the buyer journey – specifically around products that help you maximize your physical and mental health. Weed through the BS, and highlight the ones worth the attention.


We tackle this in three ways:

1 – Research and review the brands that are marketing like crazy. Let’s see if they can back up those claims and deliver a truly solid product and experience.

2 – Pit brands against each other. The buyer journey for a price-sensitive consumer can be downright confusing. Deciding between multiple brands makes this even worse. We tackle that so you don’t have to.  

3 – Shine a shameful light on brands who are misleading their customers (Work in progress). Ridiculous pricing, poor quality products, overzealous (and downright illegal) marketing claims, nonexistent support teams; the list goes on. These are the companies that hurt consumers and don’t deserve success. They should be called out.

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We envision a world where the best brands succeed, products are priced fairly, marketing is held to ethical standards, innovation is encouraged, and consumers can find unbiased opinions of products before making a purchase. This is what we are creating.


Matt Oney, Founder

As a health enthusiast, Matt understands the importance of a holistic wellness routine. He’s also passionate about mental health, inspired by his own experiences with ADHD. Matt invests countless hours into research, analyzing customer testimonials, and speaking with the founders of today’s most popular health and wellness brands. He created Zenmaster Wellness to identify products and services that truly deliver on their promises. Matt worked in tech for 7 years before pursuing Zenmaster Wellness full-time. He lives in sunny San Diego, CA, and holds a B.S. in Marketing from the University of San Diego.

Alex Goldberg, Co-Founder

Alex studied economics at UC Berkeley and spent the last decade scaling marketing teams at early-stage tech startups. He loves running experiments and helping innovative brands blossom into household names. On weekends Alex enjoys playing golf, cooking new recipes, listening to podcasts, and watching (mostly European) soccer.

Gabby Applebury, Editorial Lead

As a licensed marriage and family therapist with specialties in trauma, sexuality, and mindfulness, Gabrielle is trained in two trauma based treatment methods- equine assisted psychotherapy (EAP) and eye movement desensitization and reprocessing (EMDR). She worked for 10 years in mental health before transitioning to editorial roles. She’s a proud mom and holds a masters from University of San Diego.

Sarah Boos, Graphic Designer

Sarah is a graphic designer and self-published author from Venezuela based in Mexico. She uses her creativity not only for design but to write Young Adult and fantasy stories. She loves learning about mental health.

Jane Feddersen, Editor

Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.


The backbone of Zenmaster Wellness content is the Zenmaster Wellness Review Board. This panel of Board-certified Physicians (MDs), registered dietitians, NCSF-certified personal trainers, and nutrition specialists carefully reviews every article for accuracy and provides unbiased brand ratings.


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The Zenmaster Wellness editorial team operates with integrity and objectivity. With the help of our Review Board, each of our brand reviews, comparisons, and best-of rankings are carefully presented using clearly defined methodologies and substantiated by academic research and independent studies.

We collaborate closely with medical professionals whenever possible, ensuring that our content is grounded in expertise.

All of our content is, and will always be, both written and edited by humans; never Generative AI tools or chatbots. Why? Because Generative AI is great at predicting what it thinks is correct, and then stating it with confidence. This is in stark contrast to Zenmaster’s mission of sharing only the most accurate, research-backed facts with our readers.

At the heart of our editorial values lie transparency, accuracy, and impartiality. We remain committed to presenting the facts honestly and always upholding an unbiased stance in all our editorial endeavors.


Zenmaster Wellness (a Zenmaster LLC property) (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit zenmasterwellness.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully.  If you do not agree with the terms of this privacy policy, please do not access the site. 
We reserve the right to make changes to this Privacy Policy at any time and for any reason.  We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy.  Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. 
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted. 

Read our Privacy Policy here.


If you’re looking for Zenmaster Wellness’ logos, you can find everything you need in this Google Drive folder.


Looking to partner with Zenmaster Wellness? Check out our Media Kit to learn about all the opportunities we offer. 


What's the Advertiser Disclosure?

Some (definitely not all) reviews and comparisons we share with you contain affiliate links. Working with other companies helps us keep the lights on and motivates us to keep doing what we’re doing. Zenmaster is a side project of ours, albeit one that takes hundreds of hours of our free time. As our fanbase grows and we drive traffic to our partners’ sites, some people inevitably make purchases. Affiliate links allow us to gain a little side income from our hard work.

But at the end of the day, every piece of information we share is 100% objective and money will never come into play when we pit products or services against each other. In fact, if our team researches a particular product/service and wouldn’t personally recommend it, there’s no holds barred.

If you read an article on Zenmaster and notice that we’ve published something outdated or incorrect, please let us know so we can make a correction. We strive to compile the most accurate and objective information out there, but we also know things change and it can be difficult to stay up-to-date on so many products and services. 

Can I suggest content for Zenmaster Wellness?

Absolutely – please do! We’re always on the lookout for new, innovative products and services to research. That being said, we can’t review everything we want to show you. As a small team, new ideas are constantly battling for our attention and putting out a thoroughly-researched, quality write-up for our readers is our number one priority. 

Just shoot an email to zenmasterwellness@gmail.com with your idea. 

We are also open to sponsorship posts, so long as they align with our guidelines and vision for Zenmaster. We still retain full editorial control. Don’t be shy!

Do you accept guest posts?

Yes, we would love to chat!